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Crisis, Conflict and Communication: Working With the Media DVD shows utilities how
to work succesfully with TV and radio news media during an emergency or any
important utility event. Utilities have a responsibility to keep the public informed. The
media are the best means a utility has for communicating with the public.
But what if a utility has bad news to report? How should a utility work with
the media during a crisis? This video shows utilities how to deal with the news
media during an important event. It shows how a utility can ensure the message
that reaches the public is the message the utility wants the public to hear. You will learn what kinds of information the media wants and
why, so you will be prepared when reporters start asking you the hard
questions. You will learn how the media machine works and how today's reporters
approach their stories in this age of sensationalized news. Most important, you
will learn how you can keep the media from working against you.
The more you know about the media and how they work, the better
chance you'll have to use them to your advantage, to get your message out. Be
it terrorism, an accident, or an attack by a peeved ex-employee, the media will
always be there. Treat them fairly and they will likely return the favor. Use
this program as a guide to change and improve your media interactions and see
them go from being a "pain" to being a "plus."
Publisher: American Water Works Association
Publication date: 2005
AWWA catalog no: 64283
Media Type: DVD